Within the broad world of marketing and within the world of luxury watches creation, the creative idea is a whole specific term defined differently to common ideas. Unlike the common ideas, the creative idea gives birth to concepts, visions of reality, inventions, theories that did not exist before. But the origin of ideas is based on previous ones. They are usually surprising partnerships of thoughts, new ideas previously existing but not associated.
The creative people of our luxury watches face great challenges in their work. First, they have to generate a profitable idea and adhoc with the company, brand and product they work for. Second, they have to convince that their idea is better to increase their business objectives. Third, they have to give the promised results.
According to experts, the hardest part is to convey the power of the idea that they have gestated to their customers.
The part of the creative idea is usually underestimated and forgotten since it is the part that it is obliviated once the idea is materialised..- We never tend to think that behind every product that surrounds us there was a creative idea firs, and that it is due to this idea that now we can enjoy the product. Creators, inventors play a very important role in the creation of our luxury watches, as much as the goldsmiths who will give life to that idea later on.